Nature is intrinsically woven into our DNA, and our history has been influenced by the majestic presence of towering mountains. Preserving the environment is central to our core values. This World Earth Day, we are thrilled to unveil our partnership with the Plastic Pull project. We believe this initiative will serve as a source of inspiration for us and motivate others to contribute positively to the future of our planet.

Plastic Pull is an initiative by Piantando, a Benefit company dedicated to launching and supporting projects with social and environmental impact. Specifically, Plastic Pull concentrates on rejuvenating degraded areas and rehabilitating the environment, providing a concrete approach to combating environmental pollution. This initiative answers the pressing need to protect and preserve our environment for the benefit of future generations. As a brand in the outdoor sector, our commitment to nature conservation is unwavering. That's precisely why we've partnered with Piantando to bring our dedication to nature preservation to fruition.

Plastic Pull is a groundbreaking and ambitious initiative that brings together and supports individuals, associations, and groups across Italy with a shared objective: to clean up the environment from discarded waste. Beyond simply collecting and disposing of waste, the project strives to kickstart a virtuous cycle that emphasizes environmental awareness and education. It actively engages the local community and fosters sustainability, aiming to create lasting change beyond just waste removal.

Central to the project is the collaboration between businesses and local communities. Plastic Pull acts as a bridge, strengthening the ties between these entities by aiming to reduce environmental waste, align with European sustainable development objectives, and encourage partnership and cooperation between companies and local communities.

By collaborating with Plastic Pull, we take proactive steps to decrease the amount of discarded waste in our environment. In partnership, we back associations and communities committed to cleaning up neglected areas across Italy. Together, we enhance the bond between private organizations and nonprofits, amplifying the impact of environmental cleanup and awareness efforts throughout the country.

We actively seek out and endorse projects aligned with the United Nations Sustainable Development Goals. Through our collaboration with Plastic Pull, we give tangible form to our efforts, reinforcing our dedication to building a sustainable future and combating environmental pollution by advancing objectives centered on environmental sustainability.

We believe that collaboration between businesses and communities is essential to tackle environmental challenges. It's not just about supporting a single project, but about fostering strong and enduring partnerships that create a virtuous cycle between companies and communities. In this regard, we endorse the Plastic Pull project as it serves as a crucial bridge between the corporate world and community efforts, embodying a dedicated commitment to environmental protection.

We are proud to partner with Plastic Pull, fully aware that this project represents just a small step within a journey we hope will grow increasingly expansive and impactful. We believe our experience can inspire other entities to engage in similar collaborations, demonstrating that together we can make a lasting positive impact on the environment. Learn more about the project we've supported on our dedicated page or discover more about Piantando on their official website.