Prowinter 2025

The Prowinter fair in Bolzano has wrapped up with an extremely positive outcome, leaving behind a trail of innovation, inspiration, and new perspectives. Over the course of three exciting days, we had the opportunity to present our Fall/Winter 25/26 collection to the market—highlighting not only our renowned snowwear offering, but also a series of exciting new features.

This year, our booth became a true showcase for two important launches that drew significant interest from visitors:

A new collection designed to enrich our offering and broaden the range of garments and technologies available to our customers. Ideal for those seeking both comfort and style, it targets an active audience looking for versatile solutions suited to various needs and everyday contexts.

A dynamic project created with younger generations in mind—blending energy, innovation, and a refreshed design language. This initiative is particularly exciting for us, as it pushes us to look ahead and connect with a younger, more active and curious audience. It also sparked valuable discussions on how to attract and engage an increasingly passionate and youthful public.

This year’s edition of Prowinter introduced a renewed format that expanded its focus to include the broader outdoor sector and equipment manufacturers. The shift was welcomed enthusiastically, drawing a diverse and highly engaged audience interested in the latest trends across the industry.
The event was characterized by a lively, forward-looking atmosphere, with strong attention paid to sustainability and technological innovation—elements that are redefining the outdoor and snowwear markets. Prowinter once again proved to be a key point of reference for professionals and enthusiasts alike.

We extend our heartfelt thanks to everyone who visited our booth and helped make this edition a truly memorable one. The exchange of ideas, your enthusiasm, and your interest in our proposals inspired us and sent us home with a fresh wave of energy and new motivation.