CMP is the preferred brand by German retailers
CMP Triumphs in Germany
After a positive close recorded in 2021, the German market is also showing absolutely encouraging results.
Freshly published, the study conducted by the German magazine TextilWirtschaft on a sample of 26 companies belonging to the outdoor apparel sector has indeed promoted CMP as a "top-selling" brand for German retailers. They also awarded the brand first place for delivery punctuality and retailer profit margins.
In addition to this absolute top ranking, CMP is the 3rd brand in the overall satisfaction ranking thanks to particularly positive placements in the "Product Quality" and "Fairness in Partnership" categories.
Return to ISPO Munich
This recognition was received by CMP with great satisfaction and only confirms the positive feedback also recorded during the three days of ISPO in Munich.
During the sports fair, CMP set up a 300 sqm booth that welcomed almost 2000 guests, including clients and new contacts, all interested in discovering the wide range of products the brand plans to distribute during the next winter season.
Increasingly Unlimitech
Among the main novelties presented is the expansion of the Unlimitech collection, the flagship of CMP's offering for those seeking versatile and multifunctional garments, capable of accompanying athletes in various activities and moments.
Unlimitech garments are designed for skiing, ski mountaineering, more intense trekking, and trail running sessions. They all stand out for the use of the best technologies, proposed to ensure maximum performance with the best comfort for the wearer. To meet the tastes of a younger target audience, CMP has introduced a FREERIDE concept characterized by dedicated fit and design, conceived for those seeking particularly adrenaline-pumping experiences. There are three color proposals designed for women (poppy/burgundy – peach/melon – crystal) and three for men (khaki/acid green – river/petrol/yellow – royal blue/white).
Emotions and Sport Between Skiing and Après-Ski
The ski collection is another pillar of CMP's winter offering which, for the 23/24 season, aimed to expand by also considering the après-ski moment with a brand new capsule for women and men. These garments are created following the brand's new direction, increasingly focused on accompanying consumers in all moments they dedicate to their passions, just like in the case of free time in a mountain hut.
Finally, CMP paid particular attention to the development of the Athleisure offering, with sportswear for gym fitness sessions to be alternated with lifestyle proposals to wear while traveling or in leisure time.
